Factors affecting marketing management

Demand for the Product: Next we look at each of the factors and what they entail. A marketer formulates pricing policies and strategies to respond competitors, or, sometimes, to misguide competitors.

The incoming members of the management team may seek to review the existing strategies with the view of injecting new ideas to take the business to the next level. Elements of Marketing Mix: Nintendo and its distributors in the European Union were charged with price fixing and increasing the prices of hardware and software.

A similar response is likely to result when a company reduces its price in an attempt to increase its market share, other companies too follow suit and the initiator company gains no appreciable advantage. Consumer behaviour includes the study of social, cultural, personal, and economic factors related to consumers.

Total costs include both fixed costs and variable costs. Price fixingwhich occurs when firms get together and agree to charge the same prices, is illegal. Some would call it the coordination of marketing strategies by a company that are necessary to sell goods or services in a foreign marketplace.

Internal Factors Each department in an organization can affect marketing. A marketer has to work in a competitive situation.

Factors Influencing Changes in Strategic Management

Ethics play a vital role in price determination. These are raw material suppliers, energy suppliers, suppliers of labor and capital. Licensing and Permits There is a chance that the only way you can do business in a foreign country is to give out an expensive permit or license of another business in that country to manufacture and sell your product for you.

Quotas are also designed to encourage domestic business within a country or state. You perhaps have seen bait-and-switch pricing tactics used to sell different electronic products or small household appliances. Wars can have a very large impact on your business in a foreign country.

Regulations are designed to protect consumers, promote competition, and encourage ethical and fair behavior by businesses. External factors are also known as environmental or uncontrollable factors.

Therefore, it must be integrated to other elements promotion, product, and distribution of marketing mix. You must pay your rent whether you stay there for the weekend or not. It is necessary for future growth. Think about a pair of sweatpants with an elastic waist.

Various Environmental factors Affecting Marketing Function.

Competitors are those who sell the goods and services of the same and similar description, in the same market. Management Functions Changes in the composition of the board of directors or exit of chief executive officers influence changes in strategy.

Laws Changes in laws, such as tax, environment and healthcare laws, influence changes in strategic management. These fees can be a one-time deal or recurring, and they can also be quite high in some circumstances if they involve what might be considered luxury items.

The acquisition of capital resources, such as automated equipment and advanced machinery, may prompt your organization to increase production volumes and adjust the supply chain functions. The retailers then sell the DVDs to consumers for an additional charge. Or will they believe the value is not equal to the cost and choose an alternative or decide they can do without the product or service?

The manufacturer has the following charges: Borders seem to be more symbolic now than they are barriers to trade like they were years ago. Price considerations are important in market planning, analysis, marketing mix variables, demand forecasting, competitive structure, costs, and government actions.

Environmental Environmental factors will play a role in international marketing and they can have both a positive and negative effect on your international marketing strategy.

Your company is probably not going to want to market laptops to senior citizens in a third world country where there is very little internet and where a large percentage of the citizens over 60 are computer illiterate.

In the case of oligopoly, there are few sellers and market entry barriers are high, such as auto industry, computer processor industry, mainframe computer, and steel industry etc.

Factor Influencing Pricing Decisions (With Diagram)

But increasing productivity may require major changes at the manufacturing facility that will take time not to mention be costly and will not translate into lower price products for a considerable period of time.

July 19, Various factors affecting marketing function. Product differentiation is an important guideline in pricing decisions. The key characteristics of consumers provide a clue to set an appropriate price for the product.

In the same way, high distribution costs are also reflected in forms of high selling price. Laws There are laws in some countries that will greatly affect your ability to do business in them or prohibit it altogether.

Finance refers to funding and using funds to carry out the marketing plan.ADVERTISEMENTS: An enormous number of factors affect pricing decisions. A marketing manager should identify and study the relevant factors affecting the pricing.

Factors Affecting Pricing Decisions

Some factors are internal to organisation and, hence, controllable while other factors are external or environmental and are uncontrollable.

In this article, we cover the topic of international marketing and explore 1) an introduction to international marketing, 2) factors to consider for international marketing and 3) a conclusion.

INTRODUCTION TO INTERNATIONAL MARKETING Jet travel opened up the world to many people, and the expansion of the World Wide Web took that one. Technological Factors to Improve Performance of Marketing Strategy research, it is the different factors of marketing practices that technology directly influences that is the focus.

management. Marketing strategies are segmentation, differentiation, targeting, and positioning.  Internal and External Factors Affecting the Four Functions of Management Dina Pastor, Anelys Thompson, Christine Brown MGT April 7, Dick Amabile Internal and External Factors Affecting the Four Functions of Management In relation to the four functions of management, there are several internal and external factors that affect an.

These factors include the offering’s costs, the customers whose needs it is designed to meet, the external environment—such as the competition, the economy, and government regulations—and other aspects of the marketing mix, such as the nature of the offering, the stage of its product life cycle, and its promotion and distribution.

Strategic management is the systematic process of analyzing, coordinating and implementing decisions and action plans to achieve sustainable competitive advantage. Factors influencing changes in.

Factors affecting marketing management
Rated 4/5 based on 11 review