Indeed, with the improvement in the disposable incomes of the Indian Consumers, there has been Case study on impact of recession on telecom industry in india tendency to splurge on consumer goods and services and the Indian Telecom Sector is a prime recipient of the largesse showed by the aspirational consumers.
Right from the software that is needed in the mobiles and the services of the Telecom firms and the hardware in the form of the actual devices as well as the physical infrastructure such as towers and servers, technological advances speed up the pace at which the Indian Telecom operators provide such services to their subscribers as well as determine the extent to which such services capture the imagination of the consumers.
Despite Average Revenue per User ARPU figures in the country being quite low compared to many other markets, it was viewed as an attractive market as mobile penetration of the market, particularly in the huge rural areas in India, was still low. It was trying to cover all segments of the population -from the tech-savvy youth population who coveted the latest value-added services VAS to the Bottom of the Pyramid BoP segment who would be satisfied with a low-cost offering.
Moreover, the market was expected to witness the entry of some more Indian and foreign companies. Legal As mentioned in the political factors section, the Indian Telecom Sector is indeed heavily dependent on the various rules and regulations that govern it as well as skewed by the many legal disputes and policies which according to some experts have stymied the further development of the sector.
It had established itself as the leader in the market by differentiating itself with its focus on building a strong brand through innovation in sales, marketing, and customer service, and an innovative cost effective business model.
In other words, with its deep pockets, Reliance has made the Indian Telecom Sector as a Free for All races to grab as many consumers as possible and this has had effects on the way other firms have to either match its offerings or perish. To conclude, it is our view that the Indian Telecom Sector and the firms that make up the sector would sooner or later have to decide what next to do once they hit the plateau in terms of basic revenues and this is when the real innovative capabilities would kick in as far as remaining in the hunt is concerned.
What more, Jio has made the Indian Telecom Market one of the most competitive in the world and has ensured that rivals have to either consolidate or risk being left behind in the aforementioned Race to the Bottom. Apart from that, migrants from other states who have come to the regional metros for jobs and livelihood now have a way of reaching out to their relatives and family members back home as well as ensure that they do not feel homesick or lost in an alien city.
This is mainly because the scarce spectrum is auctioned by the Central Government and considering the fact that spectrum is the lifeline of the Indian Telecom Sector, it is inevitable that telecom operators have to be cognizant and mindful of the governmental policies related to this aspect.
Indeed, along with rising incomes and aspirations to Western standards of living, Indian Consumers have begun to use their Mobile Phones and more importantly, their Smartphones as the One Device that Counts in their lives and this translates into better revenues for the operators since they can focus on adding more options to their plans and business models built around the Smartphone revolution.
This is the reason why Indian Telecom firms often tread cautiously as far as their dealings with the ruling dispensation at the center are concerned. Whether the Indian consumer is ready for such VAS or not is besides the point since once the subscriber base is saturated, there are diminishing returns from such sources of revenues, which means that consumers do not have to pay more for the VAS as well as for basic services as well.
More importantly, the entry of Jio has been a game changer as far as the Indian Telecom Sector is concerned what with its advanced technology and a ruthless price war that has ensured that there is a consequent Race to the Bottom in the sector with rivals coming up with competitive offerings to an extent that the whole Indian Telecom Sector has been disrupted in ways that could not have been foreseen a few years ago.
Having said that, the success story of the Indian Telecom Sector is punctured by the practices of successive governments in awarding licenses and scarce spectrum ostensibly with a view to facilitate ease of connectivity but at the same time following a flawed and overpriced mechanism.
While in the pre-liberalization era, consumers had just BSNL to choose from, now the situation is vastly different with a plethora of choices and a palate of options before them. Mobile telephony in India was experiencing the fastest growth in the world and India was already one of the leading markets in terms of mobile subscriber base.
Apart from this, the other reason why politics impacts the Indian Telecom Sector to a great extent is that the infamous 2G Scam where spectrum allocation was done in dubious circumstances casts its long shadow on the past and the future workings of the Indian Telecom Sector.
In addition, the Indian Telecom Sector is one of the most heavily regulated in the world and this adds another layer of complexity to an already complex sector. Apart from this, politicians do not help matters as they bring in extraneous considerations into the equation when allocating spectrum as well as when making policies which are often subject to legal disputes by the losing firms.Impact of Reliance JIO on the Indian Telecom Industry Noorul Haq Administrative Officer, Kalindi College, University of Delhi, INDIA The present study tends to produce the impact Telecom market in India has been hit badly, and the.
Impact of Global Recession on Indian IT Industry and Effectiveness of E-Business in the Era of Recession Nidhi Arora Kumar Impact of Global Recession on Indian IT Industry 11 Impact of Recession on India. opportunities in the Telecom Industry of India.
Here, the researcher has also discussed about the various detail in this study -. History of Indian Telecom Industry this was not the case in the beginning.
The changes in the market structure were mainly due to the changes in the National Telecom Policy of Case Study On Impact Of Recession On Telecom Industry In India. proposes to investigate the effects of recession on the automobile industry in world specifically in United Kingdom, United States, India and Japan.
This includes its effects on employment sector, advertisement sector, Research & Development Sector, Banking Sector. This is a case study on the Indian Telecom Sector.
This case study analyzes the growth of the sector and explains how it has transformed Indian Society and Economy in ways that were not conceivable a few decades ago. We use strategic tools such as PESTLE Analysis to examine the environmental factors that impact the sector as well as.
Indian Telecom Industry - Case Study 1.
INDIAN TELECOM INDUSTRY 1 2. 2 So, Where we started? Telecom at the 3rd edition of India Risk Management Awards. 36 of the Year Infrastructure Innovation from Global Telecom Business Innovation Award Special Award for HR Impact in People Practices from Society for Human .Download